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<h2 class="wp-block-heading"><strong>A new generation of the GUBI family launches design brand during 3daysofdesign</strong></h2>
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<p>What if old furniture could tell new stories? And what happens when a young man from Denmark’s legendary GUBI family decides to flip the furniture industry on its head?&nbsp;</p>
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<p>This summer, during 3daysofdesign, the 23 years old Edward Gubi introduces the world to Design Preowned—a fresh, forward-thinking design brand that’s rewriting the rules of sustainability, style, and storytelling in the furniture world.&nbsp;</p>
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<p>But this is no ordinary startup. Design Preowned is rooted in a deep family legacy—Edward is the grandson of the founders of GUBI, the iconic Danish design house known around the world. Now, he’s stepping into the spotlight with a mission that’s as personal as it is planet-conscious: to rescue forgotten furniture icons and give them a second life.&nbsp;</p>
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<p>Edward doesn’t design from scratch—he designs from history. He hunts down mid-century Scandinavian furniture that others have passed over: chairs, barstools, and loungers by lesser-known names like Henning Kjærnulf and Vagn Fuglsang. Pieces rich in character and craftsmanship, often neglected or discarded.&nbsp;</p>
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<p>Each piece is restored, refreshed, and reimagined—ready to live on in restaurants, hotels, bars, and offices for another 15–20 years. Reborn for a new generation. It’s a love letter to longevity in an industry still obsessed with the new.&nbsp;&nbsp;</p>
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<p>With a sharp eye for overlooked classics and a commitment to sustainability, Edward is breathing new life into the industry.&nbsp;</p>
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<p><strong>From waste to WOW!</strong>&nbsp;</p>
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<p>But Edward doesn’t stop there. He also partners with Danish manufacturers to upcycle “furniture waste.” A shining example? Design No. 1—a sleek table created in collaboration with Kvist Industries, made entirely from their discarded wood. It’s a statement piece born from sustainability, craftsmanship, and a refusal to waste potential. He’s redefining what “new” really means.&nbsp;</p>
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<p>Design Preowned doesn’t sell to private consumers. Instead, it focuses on the contract market—supplying sustainable, story-rich furnishings to businesses that care about design and impact.&nbsp;</p>
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<p>Architects and interior designers working in hospitality, retail, or workspace projects now have a new tool in their kit: refurbished furniture and upcycled materials that bring soul, style, and substance to every space.&nbsp;</p>
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<p>They also offer repair and reupholstery services for existing furniture and even create custom-made pieces tailored to specific project needs.&nbsp;</p>
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<p><strong>Come experience design with a past — and a future</strong>&nbsp;</p>
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<p>During 3daysofdesign, Edward invites the public to step inside his vision—literally. He’s opening a pop-up restaurant at Frederiksgade 1, right in the heart of the festival. The space will be furnished entirely with Design Preowned’s pieces—each one different, each with a story. Original artworks by Edward’s great-grandfather Gudmund Olsen will also be on display, on loan from the Gubi family’s personal collection.&nbsp;</p>
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<p>Expect an eclectic, atmospheric space that mixes wood tones, design eras, and stories—proof that sustainability and style don’t just coexist; they elevate each other.&nbsp;</p>
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<p>To complete the experience, chef Enayat Safi—famed for his work at Dhaba and appearances on TV 2’s Go’ Morgen Danmark—will be serving vegan bites inspired by Indian infusion cuisine.&nbsp;</p>
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<p><strong>Where:</strong> Frederiksgade 1, 4th floor, 1265 Copenhagen K&nbsp;<br><strong>When:</strong> 12:30–14:00 daily during 3daysofdesign&nbsp;<br><strong>Check out</strong>&nbsp; <a href="http://www.3daysofdesign.dk/" target="_blank" rel="noreferrer noopener">www.3daysofdesign.dk</a> | <a href="http://www.designpreowned.com/" target="_blank" rel="noreferrer noopener">www.designpreowned.com</a> and @designpreowned&nbsp;</p>
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<p><strong>Press contact:</strong> Edward Gubi +45 31 69 86 05&nbsp;</p>
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